Annual report season is approaching fast for December year ends. Most companies will be looking to improve on last year, to communicate more clearly and concisely what they’re trying to do and how well they’re doing it.
Often, that process focuses on the technicalities of corporate reporting: linking strategy to your KPIs, integrating sustainability, reviewing your risk disclosures or refreshing your business model. That’s all necessary and we’d encourage you to do it.
But there’s something else you can do, which could massively improve your report and even boost your share price: use different words. (more…)