Disney spelling mistake

Even Disney makes spelling mistakes

Many of the copywriters we follow on Twitter have been pointing out this story from the BBC, about the importance of spelling to companies’ online credibility.

Spelling is important but it’s only the most basic part of getting your story right.

Really effective writing – online or in print – is based on a deep understanding of what your readers want. It informs them but it also connects with them emotionally, so they want to buy from you, or invest in your company, or apply for a job or whatever else it is you want them to do.

This takes skill and experience, often honed over many years. If companies are using people who can’t even spell, what hope do they have of getting the rest of it right?

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Photo by Glenn Loos-Austin