Annual Report Copywriting
If you’re producing an annual report, you’ll know they present unique challenges.
As an award-winning annual report copywriter with 12 years’ investor relations experience, I can help you communicate your story and key messages while meeting all your disclosure requirements.
I’m also a qualified accountant, so I’m equally comfortable writing your finance review or your chief executive’s statement.
In particular, I can help you to:
- define your key messages
- set out your corporate story or investment case
- structure your report so it flows logically, tells your story and fits your disclosure requirements
- create case studies to highlight important aspects of your company or to present a particular theme
- integrate sustainability and corporate responsibility reporting, and
- enhance your corporate governance sections, to produce a more integrated document.
Information gathering is central to the process and I work in the way that suits you. For example, on recent assignments I’ve used some or all of the following:
- telephone and face-to-face interviews
- customised questionnaires for senior management and heads of key functions
- background research on industry trends, and
- editing the company’s existing materials.
Making the words and design complement each other is crucial, so I’ll work in tandem with your designer to ensure the perfect fit.
If you’d like to know how you could improve your last report, I also offer an annual report assessment which covers both the content and the design.
What my clients say
“Richard is a consummate professional and a joy to work with. His experience as an in-house investor relations director means he has an unrivalled understanding of the issues inherent in our type of work. He is also very pragmatic and practical – a thoroughly nice guy who really knows his stuff!”
Top qualities: Great Results, Expert, On Time
Julie Giddens, Farraday
“Richard has been working with Carnegie Orr for the past two years, advising us on investor relations best practice, copywriting annual reports and helping us win new business. His work is always very thorough and appreciated by us and our clients. He is also a very knowledgeable and professional individual.”
Top Qualities: Great Results, Personable, Expert
James Carnegie-Brown, Carnegie Orr
Talk to me about annual report copywriting
To find out more about how I can help you, please contact me or take a look at the frequently asked questions.
You should also take a look at my blog posts on corporate reporting.
