Chartis Insurance (UK) – 2009 Annual Report
Chartis Insurance (UK) was formerly known as AIG (UK). It is one of the country’s top three business insurers and part of one of the world’s leading insurance companies.
The 2009 report was only the second that Chartis Insurance (UK) had produced. The first was designed to show clients and their insurance brokers that the company was resilient and well financed, despite the difficulties of its US parent.
With the 2009 report, Chartis wanted to take a big step towards the quality of reports produced by its listed peers in the UK and make the report much more informative for its readers. Alongside 85FOUR, we significantly enhanced the content.
As a starting point we created the ‘Chartis story’, which explains in a couple of pages:
- who the company is
- the need it meets
- the clients it serves, and how Chartis is organised around them
- the company’s vision and strategy
- its financial performance and strength, and
- its view of the future.
This summary made sure that the reader would understand the context of the content that was to come. We then explained each element of the story in detail over the following pages, supporting it with other essential information such as Chartis’s approach to risk management.
The result was a report which for the first time conveyed the essence of the company and why it was confident about its future.
Agency: 85FOUR
More information
To find out more about this project and how I can help you with your copywriting and communication needs, please contact me.
