« Financial Copywriting - Annual Report Copywriting »Nordgold - 2010 Annual Report

Nordgold – 2010 Annual ReportNordgold 2010 Annual Report

Nordgold is an emerging-markets gold producer, with operations in Burkina Faso, Guinea, Kazakhstan and Russia.

At the time it commissioned this report, the company was considering a listing in London and wanted a report that would explain its business to potential investors. It also wanted the report to reflect its aspiration to meet international standards for governance and transparency

Design agency 85FOUR developed the report’s overall structure and the outline content for each section. My role was to:

  • ascertain the key messages through interviews with the senior management
  • create the content, based on those interviews and a prospectus produced for the listing
  • make suggestions for, and create, additional content such as the business model
  • research third-party data for the market overview, and
  • edit the directors’ report and corporate governance statement for consistency of style.

The scope of this work was broader than for a typical annual report, as it was the company’s first. This meant proposing the detailed content and creating it from scratch. It also required me to write the entire front end of the report, including sections typically provided by a client such as the financial review and risk management.

Download a copy.

Agency: 85FOUR

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