Xchanging plc – 2010 Annual Report
Xchanging is a global business processer, serving customers in more than 40 countries. Its annual report has an important role in explaining the business to shareholders.
For the 2010 report, the company had already prepared first drafts of many of the key statements. However, the handover to a new head of investor relations and the fast-approaching announcement of its full-year results meant that it needed help pulling the annual report together on time.
The first part of my remit was to develop a structure for the report, so that it effectively told Xchanging’s story and increased the prominence given to the company’s people and customers.
I then edited the existing material to ensure it communicated as effectively as possible, by conforming the style, removing repetition, tightening the wording and getting it in the right order. Finally, I created a summary section (‘Xchanging at a glance’), which clearly and succinctly set out key information and messages about the company.
This was done to a very tight deadline, working closely with the company to refine the content and ensure it was ready on time.
Agency: Langsford Corporate Design
More information
Find out more about annual report copywriting or contact me.
