Serco Group plc – Corporate Brochure
Serco delivers essential services around the world, for customers in both the public and private sectors. It needed a brochure which would explain ‘the Serco difference’ to potential customers and opinion formers, so that they understood not only the breadth of Serco’s offering but also its unique approach to service delivery, including the importance of its values and service ethos. Read more.
Serco Group plc – HMP Dovegate Brochure
HMP Dovegate is a Serco-run prison. It was opening a new wing and wanted a brochure which would explain the prison and its ethos to visiting VIPs, as well as to new employees. Read more
RBS Global Banking and Markets – Emerging Markets Equity Execution Brochure
The purpose of the brochure was to explain, in only a few paragraphs, the strength of RBS’s equity execution capabilities in emerging markets and the benefits it offered to its clients. The brochure also gave brief details of some of RBS’s products in this market.
RBS Global Banking and Markets – Regional Treasury Centres Brochure
This was an in-depth look at the pressing issues facing regional treasurers based in Belgium, Luxembourg and Switzerland, along with the products and advisory services that RBS offers to overcome those issues.
RBS Global Banking and Markets – Cash Equities and Execution Brochure
This brochure communicated the strengths of RBS’s international cash equities business, highlighting the ways in which the bank differentiates itself from the competition. It also covered the bank’s global capabilitie in equity execution.
RBS Global Banking and Markets – Prime Services Brochure
RBS has created a prime services business, bringing together its futures, prime brokerage and OTC derivatives operations. The brochure communicated the benefits to clients of this combined offering, as well as touching on RBS’s capabilities in equity prime services.
State Street – Trade Magazine Article
State Street produced a substantial thought leadership piece on the future of the life insurance industry. I turned the findings into a topical news story, for publication in a trade magazine.
Serco Group plc – Case Studies
Serco produces a journal called Ethos, which aims to stimulate thought and provoke reaction to the big issues shaping the world of public services. I wrote a number of case studies explaining different contracting models for public services.
British Chambers of Commerce
I wrote an article for the BCC, explaining why it was important for UK companies to find new overseas markets and setting out the main steps in the process. The article was for a book on exporting being compiled by RBS.
