Archive for the ‘Using a copywriter’ category
Using a copywriter: what determines the cost?
Budgets are tight, so any conversation about copywriting will eventually turn to the subject of cost. Potential clients often ask for my day rate, perhaps because it seems like an easy, objective way of comparing copywriters. Unfortunately, that’s only half the equation. After all: cost = day rate x time As the client, you have [...]
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What’s my writing style? That’s up to you
You’re looking for a copywriter. It’s a specialised brief, editing your company’s financial results and writing your annual report. How do you decide who to use? Experience? Definitely. Price? That’s bound to play a part. Writing style? Then you’ve misunderstood what copywriters do. Copywriters use a writing style that suits you Good copywriting reflects the client’s personality. [...]
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Copywriting tips: how a copywriter will improve your project
You’ve got a big project in the pipeline – your annual report, a new website or a corporate brochure. It’s something that people inside and outside your company will pay close attention to, a project which will affect how your company – and you – are perceived by people who matter. Let’s look at some [...]
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Using a copywriter: getting the most from your copywriter (part 2)
This is part two of my post on getting the most from your copywriter. (Part one covered pre-project planning through to the research phase.) The writing phase If your project is large, such as an annual report, it’s a good idea to prepare an outline before the real writing begins, so you can agree the [...]
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Using a copywriter: getting the most from your copywriter (part 1)
This is the first of a two-part post on how clients can get the most from their copywriter. You have a project and you’ve found a copywriter with the skills and experience you need. How do you make sure that things run smoothly? Follow the process below and you won’t go far wrong. Before you [...]
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