Serco Annual Report 2010At the 2012 Strategic Value in Corporate Reporting Awards, our client Serco picked up the Tomorrow’s Company Award for Best Strategic Capability.

This is our second award winning annual report for Serco, having previously won the same award in 2008. Serco’s reports have also been shortlisted each year in between.

In the words of the judges:

“Of the four companies shortlisted for this award, one is more effective at showing how it is investing in and developing the strategic capability its resource-based strategy will require, in successful pursuit of its vision to be the world’s greatest service company. Serco Group makes 87 identifiable references to its investment in intangibles. The emphasis here is on employee and organisational drivers, with knowledge the most referenced intangible element. This rich and expansive narrative is particularly readable.”

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