Arkion Group is a financial services firm, offering specialist services to high-net-worth individuals and their families. The firm is based in Switzerland and has a presence in other major financial centres around the world.
The brief for this project was to take Arkion’s existing web copy, which was relatively dry and factual, and turn it into benefits-led copy that spoke directly to the reader.
This drew heavily on our financial services experience, requiring us to understand the purpose of each service and hence the benefits it offered to clients. We also supplemented the copy in places with our own material, to bring out particular benefits that the existing copy did not cover.
As websites naturally change over time, we’ve included screen shots of our original copy for you to download.