As its name suggests, NHS Professionals is part of the National Health Service. It provides a wide range of temporary medical and non-medical staff to NHS trusts. The company has been a separate legal entity for a number of years and produces an annual review, aimed at potential and existing clients.
This project required us to write two key pieces of new copy – the chairman’s letter and chief executive’s forward – which were based on detailed interviews with them. The chief executive’s forward includes the main performance commentary, outlining the principal operational and business developments during the year.
The client then provided drafts of most of the remainder of the copy, which we edited to ensure they flowed well and had a consistent style. To create the case studies, we had to significantly condense NHS Professionals’ existing examples, which it had developed to show clients how its service could benefit them.
Agency: FTI Consulting