United Trust Bank is a specialist lender, which provides asset finance, bridging loans, loans for property developers and award-winning deposit accounts. The brochure explains to brokers how the bank could meet their clients’ needs. We created it at the same time as writing the bank’s new website.
As with the website, we based the copy on interviews with the bank’s senior management team, so we could bring out how each lending area operated and how it differentiated itself from the competition. Each of the lending areas has its own key attributes, which formed the copy’s centre piece.
The brochure also includes a set of case studies, demonstrating how the bank’s flexibility and entrepreneurial approach enable it to help its customers.
Agency: Blaze Communications