Project Description

This was our seventh year working with Genus, a pioneer in agricultural biotechnology. Over this time we have continued to work closely with the client and the design agency to further refine the report and streamline the content.

In particular, this has included simplifying the presentation of the business model, to make it more accessible while ensuring it still conveys the key points about the business and its operations. We have also consistently reduced word counts throughout the report.

Our work includes both writing new content, such as the chairman and chief executive’s statements, and editing copy provided by the client, to ensure consistency of tone and style.

We also draft much of the corporate governance report and have looked to enhance it each year. This has included introducing new content, such as the Board’s Year in Review. This highlights the Board’s key activities and incorporates a number of case studies to explain important events, such as the strategy away day.

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