Project Description

This was our fifth year working with Genus, a pioneer in agricultural biotechnology. Over this time we have worked closely with the client to continuously refine the report, streamlining the content to ensure its messaging shines through.

In particular, this has included simplifying the presentation of the business model, to make it more accessible while ensuring it still conveys the key points about the business and its operations. We have also consistently reduced word counts throughout the report.

Our work includes both writing new content, such as the chairman and chief executive’s statements, and editing copy provided by the client, to ensure consistency of tone and style.

In addition, we draft much of the corporate governance report and have looked to enhance it each year. This has included introducing new content, such as the Board’s Year in Review. This highlights the Board’s key activities and incorporates a number of case studies to explain important events, such as the strategy away day.

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