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Specialist copywriting for the real estate sector

The property sector is unlike any other. It has its own terminology and unique dynamics, driven by the needs of both occupiers and investors.

This means you need a specialist real estate copywriter, someone who understands the technical terms and can get beneath them to express the messages they contain.

You also need a writer who can grasp the business, social, economic and demographic drivers of your subsector. That could be the way that ecommerce is reshaping logistics and retail, or how long-term population changes are creating demand for student accommodation or care homes.

Explaining your property business to investors

We’ve helped clients to explain their businesses to investors through annual reports, web copy and information memorandums for new fundraisings.

We work with you to refine your investment story, whether that’s setting out:

  • your specific advantages in sourcing new investments
  • how you create value through asset management
  • the underlying drivers of occupier and investor demand, or
  • the security and growth of your income stream.

Our clients invest in most of the major asset classes, including:

  • logistics
  • offices
  • shopping centres
  • student accommodation
  • healthcare
  • private rented residential
  • for sale residential

Talk to us, to find out how we can help you.

Find out more

Learn about our process for creating your copy. Check out our frequently asked questions.