Writing for more than one audience | Copywriting tips
Richard Hollins2018-10-24T14:33:26+01:00Blog post: how to make your copywriting project work, when you have more than one audience.
Don’t be actively annoying | Copywriting tips
Richard Hollins2018-10-24T14:49:45+01:00Blog post: actively - why companies should stop using this redundant word to describe what they're up to.
Effective copywriting: why business writing has to be punchy
Richard Hollins2018-10-24T14:46:24+01:00Blog post: business writing that's too long can reveal problems with your thinking or suggest you have something to hide.
When to use long copy | Copywriting tips
Richard Hollins2018-10-24T15:01:46+01:00Blog post: not sure when to use long copy? Do it when it meets the needs of your real audience
Credible copywriting: say what you mean
Richard Hollins2018-10-24T15:03:40+01:00Blog post: credible copywriting in corporate reporting - why you must say what you mean if you want credibility.