Copywriting Tips

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Business writing in a low-trust, post-truth world

2018-10-24T16:36:35+00:00

Our politicians have declared the fact extinct. You can say what you want, disparage the experts and claim to be an anti-establishment billionaire. It doesn’t matter. They know we’re living in a post-truth world. Politicians lie because in the short term, it’s effective. In the same way that fun [...]

Business writing in a low-trust, post-truth world2018-10-24T16:36:35+00:00

How to write an annual report

2018-10-24T16:44:09+00:00

Many people come to this site looking for advice on how to write an annual report. This post is for you. We’ve assumed that you’re writing it for a UK public company but most of the principles here apply to any kind of organisation. You should have started weeks ago... [...]

How to write an annual report2018-10-24T16:44:09+00:00

Eight steps for writing a successful white paper | Copywriting tips

2018-10-24T13:23:13+00:00

A successful white paper needs careful planning if it’s to achieve your business goals. Here we outline eight key steps to pain-free white paper copywriting. Step 1: Identify your audience All good communication is tailored to its audience, so you need to know who you're writing for. This may [...]

Eight steps for writing a successful white paper | Copywriting tips2018-10-24T13:23:13+00:00

Four tips for improving your sustainability reporting | Sustainability copywriting

2018-10-24T16:45:53+00:00

Blog post: four key lessons for companies looking to improve their sustainability reporting, inspired by a typically cynical Alex cartoon.

Four tips for improving your sustainability reporting | Sustainability copywriting2018-10-24T16:45:53+00:00

Three reasons that pie charts suck | Financial copywriting tips

2018-10-24T16:57:45+00:00

Blog post: three compelling reasons why pie charts are never the best option for presenting your data.

Three reasons that pie charts suck | Financial copywriting tips2018-10-24T16:57:45+00:00

Choose the right financial disclosures | Financial copywriting tips

2018-10-24T16:57:19+00:00

Blog post: be sure you know what you're doing when you choose your financial disclosures. You'll have to live with them for years to come.

Choose the right financial disclosures | Financial copywriting tips2018-10-24T16:57:19+00:00

How buyers buy – the lessons for companies and copywriters | Copywriting tips

2018-10-24T13:46:31+00:00

Blog post: the stages buyers go through when they're deciding what to buy and how copywriters can help clients - and themselves - to persuade customers to purchase.

How buyers buy – the lessons for companies and copywriters | Copywriting tips2018-10-24T13:46:31+00:00
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