Our politicians have declared the fact extinct. You can say what you want, disparage the experts and claim to be an anti-establishment billionaire. It doesn’t matter. They know we’re living in a post-truth world. Politicians lie because in the short term, it’s effective. In the same way that fun [...]
Many people come to this site looking for advice on how to write an annual report. This post is for you. We’ve assumed that you’re writing it for a UK public company but most of the principles here apply to any kind of organisation. You should have started weeks ago... [...]
A successful white paper needs careful planning if it’s to achieve your business goals. Here we outline eight key steps to pain-free white paper copywriting. Step 1: Identify your audience All good communication is tailored to its audience, so you need to know who you're writing for. This may [...]
Blog post: four key lessons for companies looking to improve their sustainability reporting, inspired by a typically cynical Alex cartoon.
Blog post: three compelling reasons why pie charts are never the best option for presenting your data.
Blog post: be sure you know what you're doing when you choose your financial disclosures. You'll have to live with them for years to come.
Blog post: the stages buyers go through when they're deciding what to buy and how copywriters can help clients - and themselves - to persuade customers to purchase.
Blog post: why tautology in business copywriting hurts your credibility and makes you look lazy, insecure or confused.
Blog post: inspirational copywriting isn't about the words you use - it's about having a great story.
Blog post: nine top tips for writing the best annual report.
Blog post: why the "show, don't tell" rule works for business copywriting too.
Blog post: why business copywriting needs to be wary of using abstract terms like solutions.
Blog post: good copywriting is essential for businesses. This post explores what good writing means and how you can improve your business copywriting.