Content Marketing Tips

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Eight steps for writing a successful white paper | Copywriting tips

2018-10-24T13:23:13+00:00

A successful white paper needs careful planning if it’s to achieve your business goals. Here we outline eight key steps to pain-free white paper copywriting. Step 1: Identify your audience All good communication is tailored to its audience, so you need to know who you're writing for. This may [...]

Eight steps for writing a successful white paper | Copywriting tips2018-10-24T13:23:13+00:00

Three reasons that pie charts suck | Financial copywriting tips

2018-10-24T16:57:45+00:00

Blog post: three compelling reasons why pie charts are never the best option for presenting your data.

Three reasons that pie charts suck | Financial copywriting tips2018-10-24T16:57:45+00:00

How buyers buy – the lessons for companies and copywriters | Copywriting tips

2018-10-24T13:46:31+00:00

Blog post: the stages buyers go through when they're deciding what to buy and how copywriters can help clients - and themselves - to persuade customers to purchase.

How buyers buy – the lessons for companies and copywriters | Copywriting tips2018-10-24T13:46:31+00:00