Many companies face a fundamental problem: there is a sizeable and growing gap between what they offer and what their customers actually value. This paper explores why this value gap exists and how companies can create a value proposition that sets them apart from the competition.
Writing this paper was an interesting intellectual challenge. It required us to draw together complex ideas and present them in a way that could easily be understood by readers who might only have a vague idea of what a value proposition is and how it could apply to their organisation.
The outcome was a paper that has successfully generated leads for Futurecurve and helped them to educate their prospects about the service they offer.
You can download a copy from Futurecurve’s website (requires you to register your name and email).