Many companies face a fundamental problem: there is a sizeable and growing gap between what they offer and what their customers actually value. This paper explores why this value gap exists and how companies can create a value proposition that sets them apart from the competition.

Writing this paper was an interesting intellectual challenge. It required us to draw together complex ideas and present them in a way that could easily be understood by readers who might only have a vague idea of what a value proposition is and how it could apply to their organisation.

The outcome was a paper that has successfully generated leads for Futurecurve and helped them to educate their prospects about the service they offer.

You can download a copy from Futurecurve’s website (requires you to register your name and email).

“Richard is one of those rare writers who has the ability to assimilate the relevant points around complex issues, clarify them and produce a piece of work that is clear, lucid and brings home key points. All without losing the essence of the issue. The white papers he prepared for us were complicated pieces of work, which he handled with patience and good humour – producing items we were delighted with.”
Cindy Barnes, Futurecurve

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