A good annual report boosts your share price | Annual report copywriting
Richard Hollins2018-10-24T17:01:41+01:00Blog post: new research shows the link between a good annual report and share price outperformance.
Good copywriting needs empathy
Richard Hollins2018-10-24T14:11:44+01:00Blog post: why empathy is key to successful business writing.
While or whilst? | Grammar tips
Richard Hollins2018-10-24T16:32:32+01:00Blog post: while or whilst? Is there any difference and what impression do these words make on the reader?
Show, don’t tell – it’s not just for fiction | Business copywriting
Richard Hollins2018-10-24T17:00:31+01:00Blog post: why the "show, don't tell" rule works for business copywriting too.
Effective copywriting: why business writing has to be punchy
Richard Hollins2018-10-24T14:46:24+01:00Blog post: business writing that's too long can reveal problems with your thinking or suggest you have something to hide.
Three grammar rules you should ignore
Richard Hollins2018-10-24T16:40:14+01:00Blog post: three grammar rules you should ignore, to help you write clearly and elegantly.
When to use long copy | Copywriting tips
Richard Hollins2018-10-24T15:01:46+01:00Blog post: not sure when to use long copy? Do it when it meets the needs of your real audience
Get the most from using a copywriter (part 2)
Richard Hollins2018-10-24T15:09:55+01:00Blog post: the simple steps clients can take to maximise the benefits of using a copywriter.
Get the most from using a copywriter (part 1)
Richard Hollins2018-10-24T15:10:29+01:00Blog post: the simple steps clients can take to maximise the benefits of using a copywriter.
When to use hyphens | Grammar tips
Richard Hollins2018-10-24T15:16:50+01:00Blog post: grammar tips - when to use hyphens and why they're important for clarity.
Credible copywriting: say what you mean
Richard Hollins2018-10-24T15:03:40+01:00Blog post: credible copywriting in corporate reporting - why you must say what you mean if you want credibility.